Our Brand Story
From humble beginnings as a coffee seed to dominating the landscape and lives of many a place and people, coffee in our opinion is one of the finest ingredients the world has to offer. With more than five times the aromatic flavour compounds than that of wine, there is much more going on inside your daily cup than meets the eye.
From The Beginning
Our coffee story is much wider, much higher and much deeper than meets the eye. Though we serve fresh “real food” to thousands of our customers every day, coffee is the fabric that everything we do is woven into. After just a few days work experience and a couple of half days barista training. We began making coffee at Seven Wonders the first week of January 2003 on our first La Marzocco espresso machine. Less than 3 months later we had won the Irish Barista Championship (the main coffee making competition in the world by country) and were off to Boston to represent Ireland in the World Barista Championship.
A New Experience of Flavor
Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.
Changing the Timepiece Industry
Sharing our knowledge
In addition to emphasizing quality, we also strive to share all the things we've learned about coffee and the pleasures it can provide. And as we learn more, we want to continue to pass the knowledge onto others. We are committed not only to bringing you the best coffee we can find but also the best information about ways to use it and its health benefits.