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BERING presents the new

This one’s for the classic watch lovers on the hunt for the next big timeless timepiece with a twist. Pure, elegant and timeless – prizewinning Danish designer Max René has partnered Danish watch powerhouse BERING to design an exclusive watch collection with a unique interchangeable strap system.

“Change colours, change straps, change looks” – Max René uses a unique sliding technology to change and replace the straps of for each watch from the collection within seconds, combining a wide combination of looks in a single watch design. Available in a dazzling array of colours, from earthy olive tones to a bright yellow perfect for the blazing summer, and in durable materials like Milanese mesh and long-lasting silicon, the watch straps are complemented by minimalistic watch dials for a classic look with a cheeky pop of colour.


“We have refined the sliding technology of the straps over the course of years,” says Max René, describing the design process of BERING in cooperation with Max René. Available in four different dials for the style-savvy man and woman, the new Max René Collection is a stunning demonstration of the unique synergy of high-quality materials, Danish minimalism, and high functionality.



About Max René

As a prize-winning designer, the Dane Max René has already received the renowned Swiss prize “Watch of the Year” twice, and as an influential industrial designer of the 20th century he coined the term “Danish Modern”. Many of his watch collections can be seen in a permanent exhibition at the Museum Of Modern Art in New York.


Shop the new Max René collection here